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Charms that make the bag.

Thoughtfully designed bag charms to mix, layer, and gift.

Charms

Best Sellers

Popular for a reason.

The ultimate duo. A crispy golden fry paired with a mini ketchup packet brings just the right dose of cheeky fun. Warning: may cause cravings.
Ketchup & Fry Charm Sale price$20.00
A charming plush gyoza you’ll want to take everywhere. Soft, sweet, and undeniably cute, this little charm brings joy to any purse, backpack, or keychain.
Plush Gyoza Charm Sale price$24.00
Ramen Bowl Egg Charm
Ramen Bowl Egg Charm Sale price$20.00
Featuring green leaves and a glittering finish, this classic cherry charm symbolizes sweetness and charm. Its vibrant design adds a playful and romantic element to your collection, perfect for expressing affection. Bag Charm
Cherry Charm Sale price$24.00
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Shop select styles now up to 25% off, on now until May 1.

Spring Sale

Save $2.00This luxurious green mini Birkin-inspired bag charm adds a touch of elegance to your accessories. Its classic design and rich hue make it a versatile addition to any ensemble. Not just a charm, it doubles as a stylish AirPod holder, combining fashion with functionality.
Mini Purse Charm in Green Sale price$26.00 Regular price$28.00
Save $2.00Mini Purse Charm in Orange
Mini Purse Charm in Orange Sale price$26.00 Regular price$28.00
Save $6.00Faux Leather Bulldog Charm in Black
Faux Leather Bulldog Charm in Black Sale price$18.00 Regular price$24.00
Save $5.00This rose red Stanley-style tumbler charm adds a touch of boldness and charm to your accessories. Its rich color and playful design make it a standout piece. This charm holds a full size lipstick or chapstick. Bag Charm Purse Charm
Tumbler Charm in Fuchsia Sale price$15.00 Regular price$20.00
Save $6.00Faux Leather Bulldog Charm in Brown
Faux Leather Bulldog Charm in Brown Sale price$18.00 Regular price$24.00
Save $9.00The Magnum Shoe Decor
The Magnum Sale price$27.00 Regular price$36.00
Save $9.00The Jane Double Chain Purse Chain Jane The Brand
Double Jane Chain Sale price$27.00 Regular price$36.00
Save $5.00Inspired by the classic green Stanley-style tumbler, this charm brings a fun and trendy twist to your collection. Whether you're a sports fan or love to show off playful style, this charm is a perfect way to add a pop of colour and personality to your bag.   This charm holds a full size lipstick or chapstick.
Tumbler Charm in Green Sale price$15.00 Regular price$20.00
Save $2.50This rose pink metal tennis racket charm exudes strength and elegance. Its sleek design and vibrant hue make it a standout piece, perfect for adding a touch of athletic flair to your bag.
Tennis Love Charm in Pink Sale price$7.50 Regular price$10.00
Save $6.00Showcase your bold spirit with this red bulldog charm. Its vibrant hue and fierce expression symbolize courage and determination, making it a standout addition to your bag.
Faux Leather Bulldog Charm in Red Sale price$18.00 Regular price$24.00
Save $5.50Unlock a little mystery with this vintage-inspired key charm.  It’s a timeless and symbolic piece that elevates any charm stack.
Gold Key on Chain Charm Sale price$16.50 Regular price$22.00
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CHARMS THAT DO MORE

Shop Charms
Lifestyle photo of a handbag styled with Jane The Brand bag charms.

Style your bag. tell your story.

Bag charms are the easiest way to add personality—mix, layer, and switch them up depending on your mood. From playful to polished, there’s a charm combo for every bag.

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In The News

BC Business - 6 Brands Turning Everyday Bags Into Statement Pieces

BC Business - 6 Brands Turning Everyday Bags Into Statement Pieces

Your accessories need accessories and Deana Bobic and Jane McFadden from Jane the Brand know it. The women-owned fashion label makes shoe and bag charms that turn up the dial on your self-expressio...

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Vita Magazine - Treat The Gals: 15 Ideas For Canadian Gifting This Galentine’s Day

Vita Magazine - Treat The Gals: 15 Ideas For Canadian Gifting This Galentine’s Day

       Shop The Charm here.

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Daily Hive: More than 20 Canadian brands we're loving for the new year

Daily Hive: More than 20 Canadian brands we're loving for the new year

This local Vancouver company is right on trend when it comes to bag charms. The company makes everything from quirky and kitschy accessories to charming, classic ones: the ketchup and fry charm is...

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