Jane the brandJane the brand

Login

Country

Cart

Your cart is empty

Take 10% off your first order

Sign up for new arrivals, styling ideas, and special drops—plus enjoy 10% off your first purchase.
Woman holding a Louis Vuitton handbag in an indoor setting

Charms that make the bag.

Thoughtfully designed bag charms to mix, layer, and gift.

Charms

An exclusive design for the Spring 2026 Jilly Box is here and we love it! 

Discover our collection of charms, curated to pair seamlessly with our newest design - created exclusively for The Jilly Box.

Shop Charms

Best Sellers

Popular for a reason.

The ultimate duo. A crispy golden fry paired with a mini ketchup packet brings just the right dose of cheeky fun. Warning: may cause cravings.
Ketchup & Fry Charm Sale price$20.00
A charming plush gyoza you’ll want to take everywhere. Soft, sweet, and undeniably cute, this little charm brings joy to any purse, backpack, or keychain.
Plush Gyoza Charm Sale price$24.00
Ramen Bowl Egg Charm
Ramen Bowl Egg Charm Sale price$20.00
Featuring green leaves and a glittering finish, this classic cherry charm symbolizes sweetness and charm. Its vibrant design adds a playful and romantic element to your collection, perfect for expressing affection. Bag Charm
Cherry Charm Sale price$24.00
View all

New Arrivals

Fresh drops, ready to style.

Save $5.00Gold and burgundy beaded charm
Bordeaux Beaded Charm Sale price$27.00 Regular price$32.00
Gold charm with a stick figure design middle finger
No Fucks Left Charm Sale price$20.00
Save $8.00Black leather charm with gold accents Re-usable market bag charm
Reusable Market Bag Charm - Black Sale price$36.00 Regular price$44.00
Red chilli pepper charm with a gold clasp on a white background
Chili Charm Sale price$22.00
View all
Lifestyle photo of a handbag styled with Jane The Brand bag charms.

Style your bag. tell your story.

Bag charms are the easiest way to add personality—mix, layer, and switch them up depending on your mood. From playful to polished, there’s a charm combo for every bag.

Start Shopping

In The News

BC Business - 6 Brands Turning Everyday Bags Into Statement Pieces

BC Business - 6 Brands Turning Everyday Bags Into Statement Pieces

Your accessories need accessories and Deana Bobic and Jane McFadden from Jane the Brand know it. The women-owned fashion label makes shoe and bag charms that turn up the dial on your self-expressio...

Read more
Vita Magazine - Treat The Gals: 15 Ideas For Canadian Gifting This Galentine’s Day

Vita Magazine - Treat The Gals: 15 Ideas For Canadian Gifting This Galentine’s Day

       Shop The Charm here.

Read more
Daily Hive: More than 20 Canadian brands we're loving for the new year

Daily Hive: More than 20 Canadian brands we're loving for the new year

This local Vancouver company is right on trend when it comes to bag charms. The company makes everything from quirky and kitschy accessories to charming, classic ones: the ketchup and fry charm is...

Read more
View all